Hospitality
Guest Experiences Worth A Five-Star Review
We help hotels and assisted living facilities modernize communications to deliver differentiated guest experiences that build loyalty, whether that means going all-cloud or modernizing while repurposing existing infrastructure. The platforms we source run at hundreds of properties under brands like Marriott, Hilton, and IHG, and we add the guest service operations and practical AI that answer every call.

Hospitality properties need cloud phone systems with property management system (PMS) integration, high-density guest Wi-Fi, replacements for aging copper lines, and guest service operations that answer every reservation call. ObsidianX sources hospitality-specialized platforms, CCaaS, and practical AI vendor-agnostically from 250+ suppliers; the platforms we source are deployed at hundreds of properties under major brands including Marriott, Hilton, and IHG.
The problems we solve for hospitality
Legacy systems drive up costs
Premise PBXs and their underlying carriers are expensive to maintain, with prohibitive upgrade costs, yet room phones remain essential for emergencies and guest service.
The modernization gap
Operators need to cut costs while retaining essential room phone functionality. Ripping everything out is not always the answer.
Guest Wi-Fi is a review category
Hundreds of guest devices streaming simultaneously will find every weakness in an underbuilt network, and mention it publicly. Connectivity is one of the seven dimensions J.D. Power uses to score hotel guest satisfaction.
Copper lines at resort prices
Fire alarms, elevator phones, pool phones, and entry systems still run on POTS lines that cost more every year. AT&T stopped taking new copper orders in October 2025, and retirement notices can arrive with as little as 90 days to act.
Fragmented multi-property communications
Each property with its own PBX, carrier contracts, and habits means an inconsistent guest experience, no single support path, and a stack of invoices nobody reconciles.
Reservations nobody can measure
In AHLA's March 2026 survey, more than half of hoteliers described their properties as understaffed. Overflow and after-hours reservation calls get improvised, and nobody can say how many rang out to an OTA instead.
How ObsidianX delivers
Cloud PBX with PMS integration
Crystal-clear voice with unlimited calling, integration with major property management systems like Opera, Mews, and Cloudbeds plus dozens more, and automated guest amenities: VIP welcomes, wake-up calls, checkout notifications, and amenity promotions.
Explore UCaaS & CCaaSCCaaS for reservations and guest services
Reservation and guest service queues with routing and recording, overflow between the front desk and a central team, after-hours coverage, and quality visibility across every property.
Explore CCaaSAI for routine guest contacts
Virtual agents that handle reservation and amenity requests, answer routine questions around the clock, and summarize calls for staff. AI handles the routine; your people handle exceptions, VIP guests, and anything that needs judgment.
Explore AI & AutomationGuest and operations connectivity
Fiber or dedicated broadband sized for hundreds of simultaneous guest devices, with segmented back-of-house networks and vendor consolidation across properties.
Explore Managed NetworksPOTS replacement
Modernize fire alarms, elevator phones, pool phones, and building entry systems with wireless replacements that meet ASME A17.1 and NFPA 72 requirements when properly specified, saving up to 60 percent on monthly line costs.
Explore Telecom Expense Management100% uptime redundancy
SD-WAN failover that automatically switches carriers during outages, so booking engines, key systems, and POS never go dark.
Explore SD-WANAI at the Guest Services Desk
AI that answers the calls a full house generates
The operational cases are real and the boundary is simple: AI handles routine guest and operations contacts, and people handle exceptions, VIP guests, and anything sensitive. In senior living the same rule holds with more care: routine coordination only, and resident-facing judgment always stays human.
Reservation and amenity requests
Voice and chat agents check availability, take reservation details, and handle amenity requests like late checkout and extra towels, writing everything back to the systems your staff already work in.
After-hours and overflow coverage
An AI agent answers when the front desk is slammed or the night shift is thin, follows your protocols, and escalates anything urgent to a person with the conversation attached.
Routine guest FAQ deflection
Hours, parking, directions, pool times, and checkout questions get answered instantly in the guest's language, so the desk queue is for guests who need a human.
Call summarization for staff
Every conversation lands as a structured summary with follow-up items, so the morning shift knows what the night calls were about without re-listening.
Multi-property consistency
The same greeting, the same policies, and the same escalation rules at every property, with per-property reporting so managers see what guests actually ask.
Frequently Asked Questions
What hospitality leaders ask us most, answered directly.
What should a hotel or senior living community look for in a modern phone system?
For hotels: deep property management system integration with guest name display, room status updates, wake-up calls, and billing posting, from hospitality-specialized platforms. Hybrid approaches can keep existing analog room phones working behind a modern cloud core, preserving emergency dialing while retiring the aging PBX. For senior living: reliability first, with dependable in-room communications, emergency accessibility, nurse call integration paths, and family-friendly calling. ObsidianX matches the platform to brand standards, property size, and resident needs.
How should properties handle guest Wi-Fi quality and network segmentation?
Size for density, not just speed: hundreds of simultaneous devices at three to five per room, with per-room bandwidth targets well above the old rules of thumb. Segment guest traffic from operations and payment systems on separate VLANs with distinct firewall policies, which keeps guest Wi-Fi out of PCI audit scope and keeps one abusive stream from degrading the front desk.
How does CCaaS help with reservations, guest services, and overflow?
One queue across voice, chat, and messaging with routing by intent, so reservation calls, guest requests, and group inquiries land with the right team. Front desk calls overflow to a central reservations team instead of ringing out at check-in rush, after-hours coverage is designed rather than improvised, and recording and analytics show answer rates and what guests ask, property by property.
Can AI support guest services without replacing the front desk team?
Yes, that is the design. AI answers routine reservation and amenity calls around the clock and deflects the questions that do not need judgment. Exceptions, VIP guests, complaints, and anything sensitive escalate to your people with the conversation attached, and in senior living, resident-facing judgment always stays with staff. Front desk teams spend their time on the guests in the lobby.
What do multi-property operators need from connectivity and communications?
One platform and one support path across properties: centralized administration, consistent routing and greetings, shared overflow between properties, failover connectivity at each site, and consolidated billing. Consolidation also cleans up the invoices; operators typically recover 15 to 30 percent of telecom spend, and savings usually fund the Wi-Fi and redundancy upgrades guests actually notice.
What do UCaaS and CCaaS realistically cost for a hospitality operator?
Real-world negotiated mid-market UCaaS deals typically land at $15 to $27 per seat per month depending on volume, term, and licensing, and hospitality platforms often price guest rooms separately at a few dollars per room. CCaaS runs higher, typically $50 to $150 and up per agent per month depending on features and AI capabilities, so we scope agent seats to the reservations desk that needs them and bid both across 250+ suppliers.
Ready to Modernize Your Property?
Schedule a complimentary consultation covering communications, guest Wi-Fi, POTS lines, and guest service operations across your properties.
Vendor-agnostic advice. No quotas, no obligation, no pressure.